Dulux HAI

In April 2022, our client Dulux attended the HAI trade show at the Citywest Hotel and Conference Centre. Dulux required a fit out solution, designed, managed and constructed by brand experts. Drawinginc and Dulux have worked together since 2017. We were presented with a unique brief, outlining their growth strategy targeted at Paint Retailers and Trade Professionals.

Dulux HAI

In April 2022, our client Dulux attended the HAI trade show at the Citywest Hotel and Conference Centre. Dulux required a fit out solution, designed, managed and constructed by brand experts. Drawinginc and Dulux have worked together since 2017. We were presented with a unique brief, outlining their growth strategy targeted at Paint Retailers and Trade Professionals.

Dulux HAI

In April 2022, our client Dulux attended the HAI trade show at the Citywest Hotel and Conference Centre. Dulux required a fit out solution, designed, managed and constructed by brand experts. Drawinginc and Dulux have worked together since 2017. We were presented with a unique brief, outlining their growth strategy targeted at Paint Retailers and Trade Professionals.

Dulux HAI

In April 2022, our client Dulux attended the HAI trade show at the Citywest Hotel and Conference Centre. Dulux required a fit out solution, designed, managed and constructed by brand experts. Drawinginc and Dulux have worked together since 2017. We were presented with a unique brief, outlining their growth strategy targeted at Paint Retailers and Trade Professionals.

Business strategy

Dulux’s business strategy was defined by six category growth drivers that provide retail and trade customers with a transparent business partnership to target mutually beneficial growth. Although clearly defined, Dulux required expertise in creating an engaging multi-faceted space that opened up conversations with new and existing customers. The challenge was also to communicate its strategy across a select range of products and services focused on product innovation, the latest customer trends and insights.

Business strategy

Dulux’s business strategy was defined by six category growth drivers that provide retail and trade customers with a transparent business partnership to target mutually beneficial growth. Although clearly defined, Dulux required expertise in creating an engaging multi-faceted space that opened up conversations with new and existing customers. The challenge was also to communicate its strategy across a select range of products and services focused on product innovation, the latest customer trends and insights.

Vision for growth

The overarching vision for growth is captured as transforming spaces, and unleashing potential – the six category growth drivers, are; Renting Revolution, Worth The Extra, By Your Side, Trigger Moments, Champion The Profession and Complete Job.

Each growth driver offers a unique strategic platform that facilitates Dulux and their retail and trade customers to gain market insights to benefit their customers. The growth drivers are also assigned to accommodate different Dulux ranges and customer segments – this allows retailers and trade customers to leverage the product portfolio and gain from Dulux’s extensive expertise for growth.

Vision for growth

The overarching vision for growth is captured as transforming spaces, and unleashing potential – the six category growth drivers, are; Renting Revolution, Worth The Extra, By Your Side, Trigger Moments, Champion The Profession and Complete Job.

Each growth driver offers a unique strategic platform that facilitates Dulux and their retail and trade customers to gain market insights to benefit their customers. The growth drivers are also assigned to accommodate different Dulux ranges and customer segments – this allows retailers and trade customers to leverage the product portfolio and gain from Dulux’s extensive expertise for growth.

Vision for growth

The overarching vision for growth is captured as transforming spaces, and unleashing potential – the six category growth drivers, are; Renting Revolution, Worth The Extra, By Your Side, Trigger Moments, Champion The Profession and Complete Job.

Each growth driver offers a unique strategic platform that facilitates Dulux and their retail and trade customers to gain market insights to benefit their customers. The growth drivers are also assigned to accommodate different Dulux ranges and customer segments – this allows retailers and trade customers to leverage the product portfolio and gain from Dulux’s extensive expertise for growth.

Functional layout

Drawinginc designed a functional layout, with an open plan and inviting layout to efficiently and effectively facilitate their stand audience. The overall arrangement was an enormous success over the duration of the event, with admiration for the design aesthetics and structure.

Our design team implemented a partitioning scheme to comprehensively display Dulux’s range of products and services alongside the category growth drivers to immerse the true sense of the business Dulux is eager to grow. For example, the growth driver ‘worth the extra’ spans interior and exterior products. On one partition, this is expressed through the stunning New Heritage brand for interiors faced by the latest formula innovation from Weathershield for exteriors. Other areas brought the growth strategy to life across multiple touchpoints, included the Dulux Academy Training Courses and the Dulux Exteriors 365 days of colour.

Functional layout

Drawinginc designed a functional layout, with an open plan and inviting layout to efficiently and effectively facilitate their stand audience. The overall arrangement was an enormous success over the duration of the event, with admiration for the design aesthetics and structure.

Our design team implemented a partitioning scheme to comprehensively display Dulux’s range of products and services alongside the category growth drivers to immerse the true sense of the business Dulux is eager to grow. For example, the growth driver ‘worth the extra’ spans interior and exterior products. On one partition, this is expressed through the stunning New Heritage brand for interiors faced by the latest formula innovation from Weathershield for exteriors. Other areas brought the growth strategy to life across multiple touchpoints, included the Dulux Academy Training Courses and the Dulux Exteriors 365 days of colour.

Functional layout

Drawinginc designed a functional layout, with an open plan and inviting layout to efficiently and effectively facilitate their stand audience. The overall arrangement was an enormous success over the duration of the event, with admiration for the design aesthetics and structure.

Our design team implemented a partitioning scheme to comprehensively display Dulux’s range of products and services alongside the category growth drivers to immerse the true sense of the business Dulux is eager to grow. For example, the growth driver ‘worth the extra’ spans interior and exterior products. On one partition, this is expressed through the stunning New Heritage brand for interiors faced by the latest formula innovation from Weathershield for exteriors. Other areas brought the growth strategy to life across multiple touchpoints, included the Dulux Academy Training Courses and the Dulux Exteriors 365 days of colour.

We are the
Brand Experts

Drawinginc’s passion to execute design results beyond expectation, gives confidence to any client to present their brief to us, to make their vision a reality. We are more than just a creative agency; we are branding experts.

We are the
Brand Experts

Drawinginc’s passion to execute design results beyond expectation, gives confidence to any client to present their brief to us, to make their vision a reality. We are more than just a creative agency; we are branding experts.

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