Operated by the Irish Marine Institute, EirOOS is a distributed Research Infrastructure. It delivers ocean and climate observation data through a variety of marine platforms to meet key national scientific needs and bolster Irish involvement in European and International marine research. Mission: Our mission was to develop a fresh brand identity for EirOOS (Irish Ocean Observing System), a comprehensive infrastructure dedicated to observing the ocean. The goal was to capture the vastness of the ocean, from its shores to the depths below. Brand Emblem: Crafted to resemble a pie chart, the brand emblem symbolizes the integration of data from diverse observation technologies. This design choice underscores EirOOS's commitment to precise and reliable scientific data analysis. Brand Illustration Our brand illustration visually represents the data collected both above and below the ocean's surface. It highlights EirOOS's extensive capabilities in data collection, showcasing the system's broad scope and reach. Technology Icons Incorporating icons representing various observation technologies, such as gliders, ship-based observations, moorings, and tide gauges, our brand identity visually communicates the tools driving EirOOS's data collection efforts.