Luca Pacioli (also called Luca di Borgo after his birthplace) dramatically affected the practice of accounting by describing the double-entry accounting method used in parts of Italy.

This revolutionised how businesses oversaw their operations, enabling improved efficiency and profitability. This new way of working was innovative, efficient and it’s the inspiration behind the
Borgo brand.

Borgo and drawinginc

Siroflex have been the innovators of construction sealants and adhesives manufacturing for over
45 years. Specialising in the production of high quality ISO certified sealants and adhesives
for use in the construction industry worldwide.

Siroflex and drawinginc

Luca Pacioli (also called Luca di Borgo after his birthplace) dramatically affected the practice of accounting by describing the double-entry accounting method used in parts of Italy.

This revolutionised how businesses oversaw their operations, enabling improved efficiency and profitability. This new way of working was innovative, efficient and it’s the inspiration behind the Borgo brand.

Borgo and drawinginc

The Borgo Wordmark

A confident and exciting wordmark. The letterforms are custom designed from geometric shapes and are expressive of a modern tech-savvy brand with the deeper reassurance of mathematical foundations. A simplified keyline version of the Borgo Brand Symbol represents a robust framework for business growth. The Borgo Brandmark is made up of the Borgo Wordmark and the Borgo Brand Symbol. 

The Design Process

With it’s bold design and colours, the OB1 identity is designed to stand out from it’s competitors. Part of the design process
was to look into typography which works on a minimum surface area. In particular, the products packaging and how the brand
catches the customers eye above and beyond the nearest competitor.

The Borgo Wordmark

A confident and exciting wordmark. The letterforms are custom designed from geometric shapes and are expressive of a modern tech-savvy brand with the deeper reassurance of mathematical foundations. A simplified keyline version of the Borgo Brand Symbol represents a robust framework for business growth. The Borgo Brandmark is made up of the Borgo Wordmark and the Borgo Brand Symbol. 

Borgo Brand Symbol

International Sub-brands

The brand design establishes an identity system that can be used for sub-brands across different languages to allow
the identity to grow within the specific marketplace. To develop the concept further, drawinginc created a visual representation
of product's use on dedicated construction surfaces.

Borgo Brand Symbol

Borgo 3D Brand Symbol
Designing Layouts

The Layouts 3D version of the Borgo Brand Symbol is always flexible, allowing it to form the hero background graphic and pivot around its points to leverage the proportions and format of the design layout. It can be increased in scale, rotated and cropped. See example  in the Design layout opposite. It can also be duplicated and rotated around ‘pivot points’, where intersecting edges of the symbol provide a seamless transition. See example  in the Design layout opposite.

The Design Process

With it’s bold design and colours, the OB1 identity is designed to stand out from it’s competitors. Part of the design process
was to look into typography which works on a minimum surface area. In particular, the products packaging and how the brand
catches the customers eye above and beyond the nearest competitor.

Borgo 3D Brand Symbol
Designing Layouts

The Layouts 3D version of the Borgo Brand Symbol is always flexible, allowing it to form the hero background graphic and pivot around its points to leverage the proportions and format of the design layout. It can be increased in scale, rotated and cropped. See example  in the Design layout opposite. It can also be duplicated and rotated around ‘pivot points’, where intersecting edges of the symbol provide a seamless transition. See example  in the Design layout opposite.