Dulux colour exists to
transform your surroundings
and lift your spirits.
Dulux Ireland and drawinginc
Dulux colour exists to transform your surroundings and lift your spirits.
Dulux Ireland and drawinginc
Dulux colour exists to transform your surroundings
and lift your spirits.
Dulux Ireland and drawinginc
The Irish paint category as a whole is primarily focussed on interiors. Following a request for proposal process, we were appointed to shift the bias of exteriors being a dull functional category with low frequency and low engagement to energise exteriors and enable customers to visualise their own home and how colour can easily create a 'fifth room' outside the home.
We are responsible for creating a new category 'outside the home' in the Irish DIY sector and further establishing the Dulux brand as the market leader for exterior paints. On the back of the success of the 'outside the home' campaign, we've extended the design relationship with Dulux to include above and below the line advertising, brand collateral, retail and exhibition design for interiors and exteriors. All of this is based on a pragmatic approach mixed with a good dose of creative magic.
The Irish paint category as a whole is primarily focussed on interiors. Following a request for proposal process, we were appointed to shift the bias of exteriors being a dull functional category with low frequency and low engagement to energise exteriors and enable customers to visualise their own home and how colour can easily create a 'fifth room' outside the home.
We are responsible for creating a new category 'outside the home' in the Irish DIY sector and further establishing the Dulux brand as the market leader for exterior paints. On the back of the success of the 'outside the home' campaign, we've extended the design relationship with Dulux to include above and below the line advertising, brand collateral, retail and exhibition design for interiors and exteriors. All of this is based on a pragmatic approach mixed with a good dose of creative magic.
Outside the
Home Campaign
We are responsible for creating a new category 'outside the home' in the Irish DIY sector and further establishing the Dulux brand as the market leader for exterior paints.
Outside the
Home Campaign
We are responsible for creating a new category 'outside the home' in the Irish DIY sector and further establishing the Dulux brand as the market leader for exterior paints.
We get you noticed
We are here as a conduit to provide the best possible visual impression for you and your target audience. We differentiate your company from that of your competition. We create brand values and brand differentiators for you. We create brand building opportunities through communication channels, in which to sell your products and services. We are more than an award-winning creative branding company and we are more than brand designers. Yes, as you would expect, we are creative, but most of all, we are strategic. We work with our clients to get them noticed.
We get you noticed
We are here as a conduit to provide the best possible visual impression for you and your target audience. We differentiate your company from that of your competition. We create brand values and brand differentiators for you. We create brand building opportunities through communication channels, in which to sell your products and services. We are more than an award-winning creative branding company and we are more than brand designers. Yes, as you would expect, we are creative, but most of all, we are strategic. We work with our clients to get them noticed.
We are the
Brand Experts
Our client base has been built over many years. Our clients like us and stay with us and then they refer us to other organisations. Our design reputation is built on solid performance and not hyperbole. Our creative flair, technological know-how and business vision are our brand. We are adaptable and service many market sector environments.
We are the
Brand Experts
Our client base has been built over many years. Our clients like us and stay with us and then they refer us to other organisations. Our design reputation is built on solid performance and not hyperbole. Our creative flair, technological know-how and business vision are our brand. We are adaptable and service many market sector environments.
Signature Collection
Signature Collection by Dulux Unveils New Colour Curation by Denise O’Connor. Signature Collection neutrals come in families of easy to pick from trios, each shade relating to the other, allowing you work a trio twist throughout a room, or from room to room. By grouping the colours in this way it is easier to choose the perfect shade and helps to create complementary cnolour palettes for every room in your home. The new Signature Collection was unveiled at House in the RDS. In order to make a statement based around the new Singature Collection, drawinginc created the new stand and promotional material based on the "Try The Trio Philosophy".
Signature Collection
Signature Collection by Dulux Unveils New Colour Curation by Denise O’Connor. Signature Collection neutrals come in families of easy to pick from trios, each shade relating to the other, allowing you work a trio twist throughout a room, or from room to room. By grouping the colours in this way it is easier to choose the perfect shade and helps to create complementary cnolour palettes for every room in your home. The new Signature Collection was unveiled at House in the RDS. In order to make a statement based around the new Singature Collection, drawinginc created the new stand and promotional material based on the "Try The Trio Philosophy".
Signature Collection
Signature Collection by Dulux Unveils New Colour Curation by Denise O’Connor. Signature Collection neutrals come in families of easy to pick from trios, each shade relating to the other, allowing you work a trio twist throughout a room, or from room to room. By grouping the colours in this way it is easier to choose the perfect shade and helps to create complementary cnolour palettes for every room in your home. The new Signature Collection was unveiled at House in the RDS. In order to make a statement based around the new Singature Collection, drawinginc created the new stand and promotional material based on the "Try The Trio Philosophy".
Signature Collection
Signature Collection by Dulux Unveils New Colour Curation by Denise O'Connor. Signature Collection neutrals come in families of easy to pick from trios, each shade relating to the other, allowing you work a trio twist throughout a room, or from room to room. By grouping the colours in this way it is easier to choose the perfect shade and helps to create complementary cnolour palettes for every room in your home. The new Signature Collection was unveiled at House in the RDS. In order to make a statement based around the new Singature Collection, drawinginc created the new stand and promotional material based on the
"Try The Trio Philosophy".
Everyday Colours
From shopping centres to hospitals, to office buildings and large apartment buildings, to bridges and other large structures, Dulux colours are part of everyday life in our communities, from coast to coast to coast. We were responsible for creating plinths to house the Everyday colour range that was visually interesting and easily transportable.
Everyday Colours
From shopping centres to hospitals, to office buildings and large apartment buildings, to bridges and other large structures, Dulux colours are part of everyday life in our communities, from coast to coast to coast. We were responsible for creating plinths to house the Everyday colour range that was visually interesting and easily transportable.
Dulux Visualizer Room
Picture it, before you paint it. The Dulux Visualizer app lets you see your room live in any colour before you paint it! Using the very latest, unique technology, the App gives you an instant, realistic impression of how your room could look. It makes choosing paint colours really easy, you'll never need to play it safe again. drawinginc were set the task to create an interactive unit in-store where consumers could use the app
in-store to choose their colour and purchase paint or tester easily and effectively.
Dulux Visualizer Room
Picture it, before you paint it. The Dulux Visualizer app lets you see your room live in any colour before you paint it! Using the very latest, unique technology, the App gives you an instant, realistic impression of how your room could look. It makes choosing paint colours really easy, you'll never need to play it safe again. drawinginc were set the task to create an interactive unit in-store where consumers could use the app in-store to choose their colour and purchase paint or tester easily
and effectively.
Dulux Visualizer Room
Picture it, before you paint it. The Dulux Visualizer app lets you see your room live in any colour before you paint it! Using the very latest, unique technology, the App gives you an instant, realistic impression of how your room could look. It makes choosing paint colours really easy, you'll never need to play it safe again. drawinginc were set the task to create an interactive unit in-store where consumers could use the app in-store to choose their colour and purchase paint or tester easily
and effectively.
Featured
Project
In April 2022, our client Dulux attended the HAI trade show at the Citywest Hotel and Conference Centre. Dulux required a fit out solution, designed, managed and constructed by brand experts. Drawinginc and Dulux have worked together since 2017. We were presented with a unique brief, outlining their growth strategy targeted at Paint Retailers and Trade Professionals.
We will work collaboratively with you to ensure that your brand objectives are achieved.
Telephone
+353 1 216 4242
drawinginc
studio 12 block d, nutgrove office park,
nutgrove avenue, rathfarnham, dublin 14,
D14 W542, ireland.
We'd love to hear from you, contact us now to create your brand story
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