HPC Group (Home Project Centre) is the umbrella brand for a group of nine indigenous Irish hardware stores. Each of the stores in the group operates with some autonomy, due to the fact that each one possesses a strong local brand identity.

HPC Group and drawinginc

 

HPC Group (Home Project Centre) is the umbrella brand for a group of nine indigenous Irish hardware stores. Each of the stores in the group operates with some autonomy, due to the fact that each one possesses a strong local brand identity.

HPC Group and drawinginc

 

HPC Group (Home Project Centre) is the umbrella brand for a group of nine indigenous Irish hardware stores. Each of the stores in the group operates with some autonomy, due to the fact that each one possesses a strong local brand identity.

HPC Group and drawinginc

 

HPC Group (Home Project Centre) is the umbrella brand for a group of nine indigenous Irish hardware stores. Each of the stores in the group operates with some autonomy, due to the fact that each one possesses a strong local brand identity.

HPC Group and drawinginc

 

The stores service both trade and serious DIY customers, and the HPC Group wished to improve the connectivity of the individual stores under the HPC Group brand. With this in mind, they contacted drawinginc as creative brand marketing and design specialists, to help achieve the objectives in this project.

Drawinginc carried out primary marketing research on sample stores to establish the perceptions of the trade and DIY customers to the products, prices, and customer service on offer from the HPC Group stores, and the result of the research helped formulate the direction of the marketing communications.

It was the expressed brief for the marketing communications that HPC Group establish more relevance to its chosen customers, while in turn increase brand loyalty, sales and profitability.

Drawinginc designers created a brand identity that reflects the strength of the group and this was achieved through using vibrant photography, typography and colour. All marketing communication activity was spearheaded using the revamped brand, and the creation of a virtual DIY customer (Yvonne), and slogans, to consolidate the existing customer base and to attract new customers. The brand marketing communications strategy included Seasonal Brochures, Customised Supplier Brochures, Showroom Promotions, Monthly Trade Mailings and Promotions, ‘Super Sale’ Days and Corporate Events. 

The brand communication strategy was supported by radio and press advertising.

The stores service both trade and serious DIY customers, and the HPC Group wished to improve the connectivity of the individual stores under the HPC Group brand. With this in mind, they contacted drawinginc as creative brand marketing and design specialists, to help achieve the objectives in this project.

Drawinginc carried out primary marketing research on sample stores to establish the perceptions of the trade and DIY customers to the products, prices, and customer service on offer from the HPC Group stores, and the result of the research helped formulate the direction of the marketing communications.

It was the expressed brief for the marketing communications that HPC Group establish more relevance to its chosen customers, while in turn increase brand loyalty, sales and profitability.
Drawinginc designers created a brand identity that reflects the strength of the group and this was achieved through using vibrant photography, typography and colour. All marketing communication activity was spearheaded using the revamped brand, and the creation of a virtual DIY customer (Yvonne), and slogans, to consolidate the existing customer base and to attract new customers. The brand marketing communications strategy included Seasonal Brochures, Customised Supplier Brochures, Showroom Promotions, Monthly Trade Mailings and Promotions, ‘Super Sale’ Days and Corporate Events. 

The brand communication strategy was supported by radio and press advertising.

HPCVAN-1920x1080px
HPC-Web1920x1080px
HPCVanBack-1920x1080px
HPCShop-1920x1080px
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HPCLogos-1920x1080px
HPCMUG-1920×2220
HPCMUG2-1920×2220
HPCcard-1920×2220

We are passionate about what we do and we believe it shows in our work. We revel in challenges and we celebrate on delivering results.

 

Let's have a chat about our creative

We are more than an award-winning creative branding company and we are more than mere designers.
Yes, as you would expect, we are creative, but most of all, we are strategic. We work with our clients and not just for them.

 

HPC Group –
A brand identity that reflects the strength of the group.

 

HPC Group –
A brand identity that reflects the strength of the group.

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We will work collaboratively with you to
ensure that your brand objectives are achieved.

We are more than an award-winning creative branding company and we are more than mere designers.
Yes, as you would expect, we are creative, but most of all, we are strategic. We work with our clients and not just for them.

 

Let's have a chat about our creative
services and your project needs

We are more than an award-winning creative branding company
and we are more than mere designers. Yes, as you would expect, we are creative,
but most of all, we are strategic. We work with our clients and not just for them.

 

We will work collaboratively with you to ensure that your brand objectives are achieved.

We are more than an award-winning
creative branding company and we are
more than mere designers. We work with our clients and not just for them.

 

We'd love to hear from you, contact us now to create your brand story

drawinginc
studio 12 block d, nutgrove office park, nutgrove avenue,
rathfarnham, dublin 14, D14 W542, ireland.

+353 1 216 4242   studio@drawinginc.com